Studio Indice is also an editorial studio. We shape words, craft headlines, and create brand names with intention. Beyond branding, we explore ideas through essays and articles for cultural publications, as well as our substack Indice Insights, where we discuss design and creative trends.
Staying curious, always.
Past Forward
Past Forward
Past Forward
When brands look back in order to move forward.
When brands look back in order to move forward.
Why are brands suddenly obsessed with their pasts, even the ones they never really had?
From vintage logos to reissued collections, from brand historians gaining influence to the rise of faux-heritage identities and nostalgic campaigns, this issue explores how the past is being creatively re-enacted to speak to new generations.