Studio Indice is also an editorial studio. We shape words, craft headlines, and create brand names with intention. Beyond branding, we explore ideas through essays and articles for cultural publications, as well as our substack Indice Insights, where we discuss design and creative trends.

Staying curious, always.

Lights, Camera, Brands, Action !

Lights, Camera, Brands, Action !

Lights, Camera, Brands, Action !

When cinema steps into the heart of brand strategy.

When cinema steps into the heart of brand strategy.

For this new issue, we dive into the increasingly intertwined worlds of fashion and cinema : two industries that have always shared a flair for storytelling, spectacle, and style.


From Lacoste’s unexpected appearance in Chien 51 to luxury houses funding film restorations and producing their own features, brands are more and more stepping into the director’s chair.

Why are they so drawn to the big screen? And what does this cinematic turn reveal about the future of brand culture?