Studio Indice is also an editorial studio.
We shape words, craft headlines, and create brand names with intention. Beyond branding, we explore ideas through essays and articles for cultural publications, as well as our substack Indice Insights, where we discuss design and creative trends.
Staying curious, always.
SOS - State of Studios
SOS - State of Studios
SOS - State of Studios
Design with meanings vs Design with feelings
SOS is where we write the things that sit behind our practice as designers, the thoughts we can’t ignore, the doubts that help us grow, the moments that move us even if no one sees them. It’s also the talks we have with people who make us think differently, and the instinctive moments that quietly shape the work.
For this first issue, I’m reflecting on how meaning and feeling both drive design. We care a lot about strong concepts at the studio, but emotion and instinct bring another layer, less rational but just as meaningful.
I shared these thoughts with Ross Gendels (creative director at Base Design) in a conversation that felt really natural. Nothing formal, just two designers talking about what shapes the work beyond the obvious.
Read our toughts
Indice Insights
Indice Insights
Indice Insights
Lights, Camera, Brands, Action !
Lights, Camera, Brands, Action !
When cinema steps into the heart of brand strategy.
For this new issue, we dive into the increasingly intertwined worlds of fashion and cinema : two industries that have always shared a flair for storytelling, spectacle, and style.
From Lacoste’s unexpected appearance in Chien 51 to luxury houses funding film restorations and producing their own features, brands are more and more stepping into the director’s chair.
Why are they so drawn to the big screen? And what does this cinematic turn reveal about the future of brand culture?
