Make the Rent Story Short

Apace's goal is to simplify the rental process entirely. Operating in the real estate sector, Apace utilizes Open Banking technology to facilitate improved information exchange among stakeholders, including real estate agents, independent landlords, and renters. This results in time savings, heightened security, and broader access to banking services at the best rates and in record time. In a challenging and competitive industry, the goal was to establish a strong brand identity for this disruptive player, centered around speed, its key differentiator compared to competitors. First point of contact with its audience, the name “Apace”, which means “quick”, allows to highlight the main benefit of its solution: speed. Moreover, this name resonates with Fintern Ltd’s other subsidiary called “Abound”, allowing the creation of a cohesive and powerful brand architecture for the group. In terms of branding, emphasis was placed on the concept of speed within a technological yet reassuring, human-oriented environment. The logo is evocative, blending real estate symbolism with speed. A diverse color palette ranges from energetic and dynamic hues to softer, neutral tones. The utilization of the "Bento" system on the different interfaces strengthens the brand's digital approach.