Giving Soul to Spaces

Visual identity for Studio v2L, specializing in art curation and interior design. Designed by Studio Indice, with art direction by Emma Poupy and strategy by Marine Aubenas.
Visual identity for Studio v2L, specializing in art curation and interior design. Designed by Studio Indice, with art direction by Emma Poupy and strategy by Marine Aubenas.
Visual identity for Studio v2L, specializing in art curation and interior design. Designed by Studio Indice, with art direction by Emma Poupy and strategy by Marine Aubenas.
Visual identity for Studio v2L, specializing in art curation and interior design. Designed by Studio Indice, with art direction by Emma Poupy and strategy by Marine Aubenas.
Visual identity for Studio v2L, specializing in art curation and interior design. Designed by Studio Indice, with art direction by Emma Poupy and strategy by Marine Aubenas.
Visual identity for Studio v2L, specializing in art curation and interior design. Designed by Studio Indice, with art direction by Emma Poupy and strategy by Marine Aubenas.

Process

Studio v2L has a clear mission: “Giving Soul to Spaces.” Our challenge was to create a visual identity that truly embodies this vision. The logo, with its soft curves and playful lines, forms a strong symbol that subtly suggests the studio’s initial. It conveys a gentle elegance and sense of spirituality, inviting visitors to step into Studio v2L’s warm and refined world. The earthy color palette and Founders Grotesk Semi-Bold font, along with the lowercase “v” and balanced design, create a sense of fluidity, reflecting Studio v2L’s essence—a blend of modernity and simplicity that encourages discovery, reflection, and well-being.

Services

Visual Identity

Website

Digital Assets

Visual identity for Studio v2L, specializing in art curation and interior design. Designed by Studio Indice, with art direction by Emma Poupy and strategy by Marine Aubenas.
Visual identity for Studio v2L, specializing in art curation and interior design. Designed by Studio Indice, with art direction by Emma Poupy and strategy by Marine Aubenas.
Visual identity for Studio v2L, specializing in art curation and interior design. Designed by Studio Indice, with art direction by Emma Poupy and strategy by Marine Aubenas.
Visual identity for Studio v2L, specializing in art curation and interior design. Designed by Studio Indice, with art direction by Emma Poupy and strategy by Marine Aubenas.
Visual identity for Studio v2L, specializing in art curation and interior design. Designed by Studio Indice, with art direction by Emma Poupy and strategy by Marine Aubenas.
Visual identity for Studio v2L, specializing in art curation and interior design. Designed by Studio Indice, with art direction by Emma Poupy and strategy by Marine Aubenas.
Visual identity for Studio v2L, specializing in art curation and interior design. Designed by Studio Indice, with art direction by Emma Poupy and strategy by Marine Aubenas.
Visual identity for Studio v2L, specializing in art curation and interior design. Designed by Studio Indice, with art direction by Emma Poupy and strategy by Marine Aubenas.
Visual identity for Studio v2L, specializing in art curation and interior design. Designed by Studio Indice, with art direction by Emma Poupy and strategy by Marine Aubenas.
Visual identity for Studio v2L, specializing in art curation and interior design. Designed by Studio Indice, with art direction by Emma Poupy and strategy by Marine Aubenas.
Visual identity for Studio v2L, specializing in art curation and interior design. Designed by Studio Indice, with art direction by Emma Poupy and strategy by Marine Aubenas.
Visual identity for Studio v2L, specializing in art curation and interior design. Designed by Studio Indice, with art direction by Emma Poupy and strategy by Marine Aubenas.
Visual identity for Studio v2L, specializing in art curation and interior design. Designed by Studio Indice, with art direction by Emma Poupy and strategy by Marine Aubenas.
Visual identity for Studio v2L, specializing in art curation and interior design. Designed by Studio Indice, with art direction by Emma Poupy and strategy by Marine Aubenas.
Visual identity for Studio v2L, specializing in art curation and interior design. Designed by Studio Indice, with art direction by Emma Poupy and strategy by Marine Aubenas.
Visual identity for Studio v2L, specializing in art curation and interior design. Designed by Studio Indice, with art direction by Emma Poupy and strategy by Marine Aubenas.

Emma Poupy et Marine Aubenas sont les fondatrices de Studio Indice, un studio de création basé à Paris, spécialisé en direction artistique, identité visuelle et stratégie de marque. Avec une expertise en design graphique, typographie et photographie, elles accompagnent des marques et entreprises dans la création d’une communication impactante et intemporelle.


Studio Indice conçoit des identités visuelles uniques, du branding à la charte graphique, en passant par la création de logos, la direction artistique de shootings photo et la conception d’univers visuels cohérents. Emma Poupy, directrice artistique, et Marine Aubenas, stratégiste et rédactrice, combinent créativité et stratégie pour construire des marques fortes et distinctives.


Emma Poupy and Marine Aubenas are the founders of Studio Indice, a creative studio based in Paris specializing in art direction, visual identity, and brand strategy. With expertise in graphic design, typography, and photography, they help brands and businesses create impactful and timeless communication.

Studio Indice develops unique visual identities, from branding to graphic guidelines, logo design, art direction for photo shoots, and cohesive visual storytelling.


Emma Poupy, art director, and Marine Aubenas, strategist and copywriter, combine creativity and strategy to build strong and distinctive brands.


For collaborations, projects, or creative consulting, contact Studio Indice.