Long Live Longlong

Visual identity for Long Long, a vibrant Chinese restaurant inspired by the Year of the Dragon. Art direction by Studio Indice, with design by Emma Poupy, and strategy, naming, and copywriting by Marine Aubenas.

Process

Introducing Long Long, a vibrant Chinese restaurant that mixes street food vibes with mythical charm, inspired by the Year of the Dragon. In Chinese, "Long" means dragon. 2024 is the Year of the Dragon on the Chinese calendar. In Chinese culture, the dragon represents power, nobility, and success. People born under this sign are often seen as charismatic and lucky.

As the restaurant's mascot, the dragon embodies the spirit—a place with a bold identity serving tasty, generous dishes. The unique vibe isn't just in how the place looks but also in its feel, making dining at Long Long an exciting experience for all your senses. Join Long Long for a taste of tradition mixed with a touch of enchantment.

Services

Art direction

Naming and Tone of voice

Space Design

Emma Poupy et Marine Aubenas sont les fondatrices de Studio Indice, un studio de création basé à Paris, spécialisé en direction artistique, identité visuelle et stratégie de marque. Avec une expertise en design graphique, typographie et photographie, elles accompagnent des marques et entreprises dans la création d’une communication impactante et intemporelle.

Studio Indice conçoit des identités visuelles uniques, du branding à la charte graphique, en passant par la création de logos, la direction artistique de shootings photo et la conception d’univers visuels cohérents. Emma Poupy, directrice artistique, et Marine Aubenas, stratégiste et rédactrice, combinent créativité et stratégie pour construire des marques fortes et distinctives.

Emma Poupy and Marine Aubenas are the founders of Studio Indice, a creative studio based in Paris specializing in art direction, visual identity, and brand strategy. With expertise in graphic design, typography, and photography, they help brands and businesses create impactful and timeless communication.

Studio Indice develops unique visual identities, from branding to graphic guidelines, logo design, art direction for photo shoots, and cohesive visual storytelling.

Emma Poupy, art director, and Marine Aubenas, strategist and copywriter, combine creativity and strategy to build strong and distinctive brands.

For collaborations, projects, or creative consulting, contact Studio Indice.