Savor Freedom in Every Bite

Visual identity for Liberty Macaroni, a restaurant inspired by James Hemmings' culinary journey. Art direction by Studio Indice, design by Emma Poupy, strategy, naming, and copywriting by Marine Aubenas.
Visual identity for Liberty Macaroni, a restaurant inspired by James Hemmings' culinary journey. Art direction by Studio Indice, design by Emma Poupy, strategy, naming, and copywriting by Marine Aubenas.
Visual identity for Liberty Macaroni, a restaurant inspired by James Hemmings' culinary journey. Art direction by Studio Indice, design by Emma Poupy, strategy, naming, and copywriting by Marine Aubenas.
Visual identity for Liberty Macaroni, a restaurant inspired by James Hemmings' culinary journey. Art direction by Studio Indice, design by Emma Poupy, strategy, naming, and copywriting by Marine Aubenas.
Visual identity for Liberty Macaroni, a restaurant inspired by James Hemmings' culinary journey. Art direction by Studio Indice, design by Emma Poupy, strategy, naming, and copywriting by Marine Aubenas.
Visual identity for Liberty Macaroni, a restaurant inspired by James Hemmings' culinary journey. Art direction by Studio Indice, design by Emma Poupy, strategy, naming, and copywriting by Marine Aubenas.

Process

In a light and contemporary tone, Liberty Macaroni draws its inspiration from the fascinating story of James Hemmings, whose journey from slavery to freedom through cooking has deeply influenced American culture. By highlighting the famous "mac'n'cheese," an iconic dish of this chef who became the personal cook for President Thomas Jefferson, the brand unveils the little-known yet incredible story of its creator, while offering a delicious and comforting recipe. It is a captivating and enriching way to celebrate Hemmings' culinary heritage and story of resilience, while also celebrating the American values of the quest for equality and freedom.

Services

Visual Identity

Naming

Visual identity for Liberty Macaroni, a restaurant inspired by James Hemmings' culinary journey. Art direction by Studio Indice, design by Emma Poupy, strategy, naming, and copywriting by Marine Aubenas.
Visual identity for Liberty Macaroni, a restaurant inspired by James Hemmings' culinary journey. Art direction by Studio Indice, design by Emma Poupy, strategy, naming, and copywriting by Marine Aubenas.
Visual identity for Liberty Macaroni, a restaurant inspired by James Hemmings' culinary journey. Art direction by Studio Indice, design by Emma Poupy, strategy, naming, and copywriting by Marine Aubenas.
Visual identity for Liberty Macaroni, a restaurant inspired by James Hemmings' culinary journey. Art direction by Studio Indice, design by Emma Poupy, strategy, naming, and copywriting by Marine Aubenas.
Visual identity for Liberty Macaroni, a restaurant inspired by James Hemmings' culinary journey. Art direction by Studio Indice, design by Emma Poupy, strategy, naming, and copywriting by Marine Aubenas.
Visual identity for Liberty Macaroni, a restaurant inspired by James Hemmings' culinary journey. Art direction by Studio Indice, design by Emma Poupy, strategy, naming, and copywriting by Marine Aubenas.
Visual identity for Liberty Macaroni, a restaurant inspired by James Hemmings' culinary journey. Art direction by Studio Indice, design by Emma Poupy, strategy, naming, and copywriting by Marine Aubenas.
Visual identity for Liberty Macaroni, a restaurant inspired by James Hemmings' culinary journey. Art direction by Studio Indice, design by Emma Poupy, strategy, naming, and copywriting by Marine Aubenas.
Visual identity for Liberty Macaroni, a restaurant inspired by James Hemmings' culinary journey. Art direction by Studio Indice, design by Emma Poupy, strategy, naming, and copywriting by Marine Aubenas.
Visual identity for Liberty Macaroni, a restaurant inspired by James Hemmings' culinary journey. Art direction by Studio Indice, design by Emma Poupy, strategy, naming, and copywriting by Marine Aubenas.

Emma Poupy et Marine Aubenas sont les fondatrices de Studio Indice, un studio de création basé à Paris, spécialisé en direction artistique, identité visuelle et stratégie de marque. Avec une expertise en design graphique, typographie et photographie, elles accompagnent des marques et entreprises dans la création d’une communication impactante et intemporelle.


Studio Indice conçoit des identités visuelles uniques, du branding à la charte graphique, en passant par la création de logos, la direction artistique de shootings photo et la conception d’univers visuels cohérents. Emma Poupy, directrice artistique, et Marine Aubenas, stratégiste et rédactrice, combinent créativité et stratégie pour construire des marques fortes et distinctives.


Emma Poupy and Marine Aubenas are the founders of Studio Indice, a creative studio based in Paris specializing in art direction, visual identity, and brand strategy. With expertise in graphic design, typography, and photography, they help brands and businesses create impactful and timeless communication.

Studio Indice develops unique visual identities, from branding to graphic guidelines, logo design, art direction for photo shoots, and cohesive visual storytelling.


Emma Poupy, art director, and Marine Aubenas, strategist and copywriter, combine creativity and strategy to build strong and distinctive brands.


For collaborations, projects, or creative consulting, contact Studio Indice.