A cosmic production company

Process

Meet Poolside Theory, a production company founded by a team passionate about crafting unforgettable films. Their credo : filmmaking should be like an afternoon pool party— simple, memorable, and deeply entertaining. With this in mind, a wild identity emerged, featuring a zany little character, full of energy and mischief. This character, with his oversized noggin and tiny legs, can fly, falls in love, hangs out with pals, even enjoys a pipe — and thus embodies the wacky, collaborative and friendly spirit of our talented crew. Paired with bespoke typography - bold and electrifying - and a color palette bursting with dynamism, it's an identity that screams originality, standing out from the bland production house crowd. It captures the team's energy and creativity, reflecting its daring and unique vibe.
Welcome to Poolside Theory.

Services

Art direction

Webdesign

Social Media

Emma Poupy et Marine Aubenas sont les fondatrices de Studio Indice, un studio de création basé à Paris, spécialisé en direction artistique, identité visuelle et stratégie de marque. Avec une expertise en design graphique, typographie et photographie, elles accompagnent des marques et entreprises dans la création d’une communication impactante et intemporelle.


Studio Indice conçoit des identités visuelles uniques, du branding à la charte graphique, en passant par la création de logos, la direction artistique de shootings photo et la conception d’univers visuels cohérents. Emma Poupy, directrice artistique, et Marine Aubenas, stratégiste et rédactrice, combinent créativité et stratégie pour construire des marques fortes et distinctives.


Emma Poupy and Marine Aubenas are the founders of Studio Indice, a creative studio based in Paris specializing in art direction, visual identity, and brand strategy. With expertise in graphic design, typography, and photography, they help brands and businesses create impactful and timeless communication.

Studio Indice develops unique visual identities, from branding to graphic guidelines, logo design, art direction for photo shoots, and cohesive visual storytelling.


Emma Poupy, art director, and Marine Aubenas, strategist and copywriter, combine creativity and strategy to build strong and distinctive brands.


For collaborations, projects, or creative consulting, contact Studio Indice.