Meet Poolside Theory, a production company founded by a team passionate about crafting unforgettable films. Their credo : filmmaking should be like an afternoon pool party—simple, memorable, friendly, creative and deeply entertaining.

With this in mind, a wild identity emerged, featuring a zany little character, full of energy and mischief. This character, with his oversized noggin and tiny legs, can fly, falls in love, hangs out with pals, even enjoys a pipe — and thus embodies the wacky, collaborative and friendly spirit of our talented crew. Paired with bespoke typography - bold and electrifying - and a color palette bursting with dynamism, it's an identity that screams originality, standing out from the bland production house crowd. It captures the team's energy and creativity, reflecting its daring and unique vibe.

Welcome to Poolside Theory.